How to Get Techs to Actually Use Your CRM
Let’s be honest—getting your field technicians to consistently use a CRM can feel like pulling teeth. You invest in the software, set up the system, and then… crickets. The techs keep doing things the old way, scribbling notes, or sending texts outside the system. So how do you turn this around and get everyone on board?
From our experience at SableCRM working with field service companies, it really comes down to a few key things:
1. Make It Simple and Mobile-Friendly
Techs are on the move all day. If the CRM is clunky or only works well on a desktop, they won’t bother. Your CRM needs to be fast, intuitive, and optimized for phones or tablets. When it’s easy to use on the go, adoption naturally follows.
2. Show Them What’s In It for Them
If techs see the CRM as just another boss-mandated task, they’ll resist. But if you can highlight how it actually makes their day easier—like faster job updates, fewer calls from dispatch, or simplified paperwork—they’re much more likely to embrace it.
3. Train, Train, Train (But Keep It Practical)
No one wants a boring, drawn-out training session. Instead, focus on short, hands-on demos that show techs exactly how to use the CRM for their daily tasks. Follow up regularly and be available to answer questions without making it feel like a test.
4. Lead by Example
Managers and dispatchers need to use the CRM consistently too. When techs see leadership relying on the system, it sets the tone that this isn’t optional—it’s part of how the company runs.
5. Provide Feedback and Incentives
Celebrate wins when techs use the CRM well—whether it’s through shout-outs in meetings, small rewards, or tracking improvements in job completion times. Positive reinforcement goes a long way toward building habits.
6. Customize the CRM to Fit Their Workflow
Every field service business is different. If your CRM forces techs into awkward or irrelevant processes, they’ll tune out. Choose a system like SableCRM that lets you tailor workflows, forms, and notifications to fit how your techs actually work.
Bottom Line
Getting your techs to actually use your CRM isn’t about forcing compliance. It’s about making the tool a helpful, easy part of their daily routine. When the system works for them—not against them—they’ll not only use it but rely on it.